A 1300 number is more than just a number

Jul 01, 2020

While 1300 numbers are extremely common among businesses of all sizes, there remains a lack of understanding about the way they function and the extent to which they can move businesses forward.

While 1300 numbers are extremely common among businesses of all sizes, there remains a lack of understanding about the way they function and the extent to which they can move businesses forward. A business 1300 number is a versatile tool that comes equipped with a wide range of incredibly useful features, all designed to help you realise your business goals.

So lest you think 1300 numbers are mere substitutes for landline or mobile phone numbers, here is a taste of what a 1300 number can bring for your business growth.

Call reporting

Marketing is one of the most important aspects of running a business. It’s also one of the hardest. Developing and implementing a marketing strategy is laborious and difficult work. Effective marketing depends on a complete understanding of every facet of your business, especially call data which you can use to analyse the ROI of your marketing budget.

When selecting a plan for your 1300 number, you will have a choice between different levels of call reporting and analytics. This is an essential tool, as it helps you to understand who your customers are and where they are located. 1300 number call analytics show you your call volume as well as the origin and duration of each and every call. You can assess the efficacy of your marketing campaigns by comparing current call data with data from the past, and tweak your strategy accordingly.

A related feature is Call Recording, which allows you to go back and listen to phone conversations to ensure quality of service.

Increased freedom and availability

As a business owner, you have to take as many calls as you can. Missing calls simply is not an option. But it’s counterproductive to be pinned to your desk all day waiting for the phone to ring, and advertising two local numbers —one for your office phone and another for your mobile— doesn’t look very professional.

The solution is to get a 1300 number and route it to several phone lines. Out of the office? Route calls to your mobile phone. On holiday? Route calls to an employee’s phone, a live answering call centre service, or a voicemail. You can even set the time you want to receive calls, so during non-business hours callers will always have someone to get hold of you when they dial your 1300 number.

One number for many answer points—that’s the beauty of a 1300 number.

Bigger and better reputation

The last thing you want is for customers to perceive your business as a fly-by-night operation. But they might do exactly that if you advertise with your mobile phone number. Conversely, when people see that you have a 1300 number, they’ll naturally assume that you’re running a serious and profitable business. This is because most people associate 1300 numbers with large, successful companies that can afford to spend money on marketing and advertising. By advertising a business 1300 number, you’ll project an air of trust and reliability otherwise reserved for larger businesses.

Those are just a few of the many ways in which a 1300 number can add value to your business. So now you know you need to get a 1300 number, have a look at our new 1300 number plans to see which one is right for you.