3 major advantages of having a 1300 number

Aug 01, 2020

Many business owners understand by now that a mobile or landline number is not an adequate way to handle inbound business calls. These days, this is as true for small businesses as it is for large ones. While brick-and-mortar stores might still be able to get away with advertising with a local number, the majority of modern companies cannot. The solution to this universal problem is getting a 1300 number for your business.

Many business owners understand by now that a mobile or landline number is not an adequate way to handle inbound business calls. These days, this is as true for small businesses as it is for large ones. While brick-and-mortar stores might still be able to get away with advertising with a local number, the majority of modern companies cannot. The solution to this universal problem is getting a 1300 number for your business.

1300 numbers attract business owners in a variety of ways. Here are three of them.

Improving your image

Good word of mouth is extremely important for small businesses. Thanks to the internet, potential customers are able to read hundreds if not thousands of reviews of your business with a simple Google search. Good reviews will naturally translate to more business.

Providing great service, and having satisfied customers attest to this, is crucial to your success. But sometimes this isn’t enough to satisfy your ambition. If you want to further bolster your business image and reputation, get a 1300 number. For a long time customers have related 1300 numbers with legitimacy and professionalism. That’s why almost every big company advertises with one, and why so many smaller businesses have adopted them as well.

Local numbers simply do not have the same status as 1300 numbers in the eyes of most people. A 1300 number communicates to potential customers that you are running a distinguished, reliable operation.

Broadening your customer base

When it comes to building a base of loyal customers, quantity is more important than quality. More is obviously better. Of course, businesses must be high quality in order to win customers in the first place. A 1300 number signifies quality. But it does more than that: with a 1300 number, you stand a much better chance of attracting customers from outside your immediate vicinity. That’s because 1300 numbers imply a broad scope of operations, as opposed to the geographical limitations suggested by a local number. Whereas customers from another region feel deterred by a local number, they feel encouraged by a 1300 number.

Better understanding of your business

Needless to say, you’re not likely to find much success if you don’t have a complete understanding of your own business. The problem is that many small businesses lack the resources to hire analysts and marketing specialists. A lot of small business owners have to perform these jobs on their own.

This is hard work, but a 1300 number can make it much easier. A 1300 number comes with insightful reporting measures and analytical tools. Using these tools, you can closely analyse business phone call data to establish statistics relating to call volume, call duration, and call origin—as well as your peak business hours. This is especially useful when determining staff resourcing needs, or to identify the ROI of a marketing campaign.

Armed with this information, and everything else offered by a 1300 number, you will be able to define an effective strategy to open new frontiers for your business.