Which type of 1300 number is best for your business?

Sep 01, 2020

As with almost all decisions facing small business owners, the decision of whether to get a 1300 number is of critical importance.

As with almost all decisions facing small business owners, the decision of whether to get a 1300 number is of critical importance. It’s well known that 1300 numbers can be enormously beneficial to businesses of all shapes and sizes. The difficulty lies in the choice between the various types of 1300 numbers. Depending on your needs, one of the below variants will be ideal.

Standard issue 1300 numbers

For a lot of businesses—both small and large—a normal, standard issue 1300 number will suffice. These numbers, which, like mobile phone numbers, consist of a combination of randomly generated digits, provide all of the perks and features at a low cost. In fact, many telco companies offer standard issue 1300 numbers for free, provided you buy a monthly service plan from them. If you’re running your business on a tight budget, this could be perfect for you.

The only drawback of standard issue 1300 numbers is that they do not have high recall. That is, they are not easy to memorize.

“Smart” 1300 numbers

Smart numbers are 1300 numbers that get stuck in people’s minds, either because they spell out a word on your dial pad (these are called phone words) or because they are made up of a memorable number arrangement. It’s not hard to understand why so many businesses choose to advertise with them. They help your company stand out and make it unlikely that customers will forget your number after they have dialed it once. You can even incorporate a jingle to further enhance memorability.

As you might expect, smart numbers are more expensive. The process of obtaining them is also different. To get a smart number, it is necessary to acquire the Rights of Use from the Australian government, which technically owns all 1300 numbers. You can also get a smart number from telco companies that specialise in buying the rights from the government and then leasing the numbers out to third parties.

Either way, you can expect to pay several hundred dollars for a smart number. For many business owners, this is a worthwhile investment.

13 numbers

No, that’s not a typo. A 13 number functions just like a 1300 number, the only difference being that it consists of a total of six digits instead of eight. Thus, they are even easier to memorize and dial. As such, they are also more expensive: 13 numbers begin at $250 and go up from there. They also come with an annual government surcharge of about $8000.

Regardless of which type of 1300 number you choose, you can be sure that you’re doing yourself, and your business, a big favor.